What does an electrician website need?
Homeowners hiring an electrician want answers to four questions fast: Are you licensed? Do you work in my town? Can you come when it's urgent? Have you done this job before? A good electrician site answers all four before anyone scrolls far.
1. Your license number where people look for it
Put your license number in the header or footer so it shows on every page, and use the same business name you use on your truck and your Google Business Profile. Check with your licensing board for the rules that apply where you work.
2. The towns you actually serve
List your service area in plain words: the cities and neighborhoods you'll drive to, plus the ones you won't. It saves you calls from 90 minutes away, and it matches how Google asks service-area businesses to describe themselves: one profile with a designated service area. You can update your services and service area on MagicSite whenever your business changes.
3. A clear path for urgent and after-hours requests
A dead circuit at 9 p.m. and a panel upgrade quote next month are different jobs, so give customers two paths:
- Urgent: your phone number, tap-to-call on mobile, with honest wording about when you answer.
- Everything else: a booking-request form. Customers can send a request any time, day or night. You get an email alert and follow up when you're available. A request isn't a confirmed visit: you confirm the job with the customer yourself.
Don't promise around-the-clock service unless you really offer it.
4. Real reviews, shown honestly
Link to your Google and Yelp reviews and quote real customers only, with their permission. The FTC's final rule on fake reviews and testimonials prohibits reviews from people who don't exist or who did not have actual experience with the business (FTC, Aug 14, 2024). Never paste template testimonials onto a live site.
5. Photos of your own work
A finished panel, a clean EV charger install or a lighting job from your own phone beats any stock photo. Label each photo with the job and the town, and leave customers' house numbers and faces out. (Photo upload: confirm live in DIY tools before relying on this line.)
6. A page for each job you want more of
Give your best-paying work its own section or page: panel upgrades, EV charger installs, outlet and lighting repair. For each one, say who it's for, what the visit looks like and how to ask for it.
How MagicSite builds your electrician website
- Sign up with your business name. No blank template, no drag-and-drop puzzle.
- See a preview of your own site. MagicSite drafts the pages; you check the services, towns and wording.
- Claim it on the Free plan for $0. Edit with the DIY tools and AI Assist, and turn on the booking-request form and the lead-capture chatbot. Upgrade only when you want more.
Example electrician site layouts
We don't have a published electrical customer site we can show yet, so everything below is a sample layout built around a placeholder name, Placeholder Electric Co. (demo). It is not a real business, review or license number.
Sample layout
Sample layout A: solo residential electrician
Placeholder Electric Co. (demo)
- Header: business name · "License # [your number]" · tap-to-call button
- Hero: "Residential electrician in [City] and nearby towns" + booking-request form (name, phone/email, what you need)
- Sections: Panel upgrades · Outlets & lighting · EV chargers · Towns we serve · Recent jobs (your photos) · Reviews (links to Google/Yelp)
Sample layout
Sample layout B: EV charger and panel specialist
Placeholder Electric Co. (demo)
- Hero: "EV charger installs and panel upgrades in [County]"
- A "Before you request a quote" block: charger location, panel photo, what the customer drives (optional, typed into the request message)
- Links to the city or utility rebate pages that apply (no amounts promised)
Sample layout
Sample layout C: small crew, residential + light commercial
Placeholder Electric Co. (demo)
- Two clear paths at the top: "Homeowners" and "Property managers & GCs"
- Project gallery by type (tenant improvements, lighting retrofits)
Free vs Premium
| Free | Premium | |
|---|---|---|
| Price | $0 | See plan details when you upgrade |
| What's included | Your MagicSite website with DIY tools, AI Assist, a lead-capture chatbot and a booking-request form with email alerts | Premium includes a one-time, done-for-you setup of your Google Business Profile and Yelp profile. |
| Who it's for | Getting your electrical business online now | Owners who'd rather have their Google and Yelp profiles set up for them |
How does MagicSite compare with Wix, Squarespace or Jobber?
General website builders give you a blank canvas and lots of design control. Field-service tools such as Jobber and Housecall Pro run scheduling and invoicing, with a website attached. MagicSite is made for local service businesses: you see your own site first and start free. We compared them side by side, with prices from each vendor's own page: best website builder for electricians.
Guides for electricians building a website
Electrician website builder by city
Frequently asked questions
Can I show my electrical license number on my MagicSite website?
Yes. You edit your site's text with the DIY tools, so you can add your license number to the header or footer and keep it on every page.
How do after-hours and emergency requests work?
Customers can send a booking request through your website at any time. You get an email alert and follow up when you're available. For true emergencies, show your phone number with tap-to-call and say plainly when you answer. MagicSite doesn't dispatch anyone or confirm visits for you.
Can I list the towns I serve and change them later?
Yes. Name the cities and neighborhoods you actually cover, and update your services and service area as your business changes. Keep the list honest, since customers and Google both judge you on it.
What's the difference between the Free and Premium plans?
Free is $0 and gives you your MagicSite website with DIY tools, AI Assist, a lead-capture chatbot and a booking-request form. Premium includes a one-time, done-for-you setup of your Google Business Profile and Yelp profile.
Do I still need Jobber or Housecall Pro if I use MagicSite?
If you rely on scheduling, quoting, dispatch or invoicing, yes: keep that software for running jobs. MagicSite is your website and collects booking requests. You can use both. Our comparison of website builders for electricians shows where each one fits.
See your website before you build it
Sign up with your business name and MagicSite shows you a preview of your own site. Start on the Free plan for $0.